So there’s this new interactive video on Infiniti’s website. While you watch, it calls you up on your phone and you can shoot the shit with the actors, give them advice, make disparaging comments, boss them around, make observations and there’s some algorithm that recognizes what you’re saying and tries to come up with an appropriate response, out of a pool of about a zillion different possible responses, all of which were recorded ahead of time by the actors themselves.
Why do I care? Well, I ran the VO session with the dude-actor. We had a cool, chaotic setup. I used Ableton, which was great because it was a long, grueling session with a bunch of alt takes and there was a staggering amount of clips to be recorded, trimmed and organized on the fly. Session-view was my savior. Our lady-actor was in a studio in LA and we had a skype link going, with a bunch of sends and weird patching allowing us to hear the directors in NY and LA, letting the actors talk to one another, and hooking up talkback in two studios without it getting out of control. I think there was some Soundflowering involved, and maxing out the ins and outs on the Apogee. I was in the IC Motion audio room in New York, I’m not sure exactly where they were recording in LA but the engineer was a champ and he did a great job on her voice.
Thus far my experience with the video hasn’t been great–I went a few times last week and the web site was down, and today it’s working but says all circuits are busy when I call up the number. Oh well, at least I can read about it in the New York Times. Their ad department seems to think it’s pretty cool.